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Take Advantage Of Multimedia Elements
One of the most recent trends in trade show booth designs is incorporating multimedia elements. From using tablet computers and business card scanners to instantly enter in a client's contact information, to incorporating QR codes into your display, to using social media channels to connect with customers, multimedia can be easily and professionally incorporated into your trade show booth designs. Other multimedia elements include video monitors that continuously play a professionally produced video message, YouTube videos (it's okay if these are a little more casual and produced in-house) or even an electronic sign that has a constantly streaming message.
What's Out? Boring Product Pitches
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If you're looking to bore the pants off your attendees, go for the traditional product pitch -- you know, the one where an employee just talks about all the great things your company can do. Attendees are busy and they don't want you to tell them about your company, they want you to show them. Instead of simply talking, put your product into their hands so they can play with it and see exactly what makes your company superior. It's easier for attendees to remember your product or service if they can actively use it themselves. If your company has a special software suite designed to help customers, have a few computers set up in demo mode so attendees can actually use the software. If you have a physical product, bring a couple samples with you for attendees. Being able to actually see, touch and use the product will help ensure that attendees remember your company even after you've taken your displays back to the office.
Illuminating The Floor Or Banner Stands With Special Lighting
If you're looking to really have your exhibit stand out, consider using one of the newest products for exhibitors -- an illuminated floor. In the past, the floor that was used for displays for trade shows was simply there to help to make standing all day easier for the exhibitor. However, recent advances in technology and improved trade show booth designs mean that exhibitors can take advantage of the floor space as well by including graphics and even lighting systems.
Custom Youtube background Additionally, it's possible to use special lighting to highlight banner stands, literature booths and more. Whether you're looking to use backlighting with your banner stands or spotlights for literature stands, the lighting possibilities are practically endless.
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